Amber Yturralde serves as the Director of Agent Development for SC Real Estate, where she leads the training, coaching, and professional growth initiatives for the organization’s agents and business partners. With extensive experience across residential real estate, commercial real estate, investment properties, contract law, leadership, and technology, Amber brings a well-rounded and practical approach to agent development.

Amber is passionate about helping agents build sustainable, profitable businesses by combining strong fundamentals with proven systems and accountability. Through her leadership, she supports the growth of SC Real Estate’s training platforms including the Sales Team coaching program, the eXplode Program, and eXpansion University, providing agents with the tools, strategies, and mindset needed to succeed in today’s evolving real estate industry.

Amber, Tess and Derek Sandoval previously worked together earlier in their careers, where they helped grow a coaching program to more than 100 agents. Their reunion at SC Real Estate reflects a shared commitment to collaboration, leadership, and building a culture focused on agent success.

Known for her strategic thinking, problem-solving skills, and dedication to helping others win, Amber plays a critical role in empowering agents to take action, grow their businesses, and deliver exceptional service to their clients.

Through coaching, consulting, and hands-on mentorship, Amber helps transform potential into performance—supporting agents as they build careers that are both impactful and rewarding.

At SC Real Estate, agent success is not left to chance—it’s built through intentional coaching, proven systems, and strong leadership. As our Director of Agent Development, Amber Yturralde plays a central role in helping our agents grow their businesses, sharpen their skills, and create consistent production.

Amber brings extensive experience in residential real estate, commercial real estate, investment properties, contract law, leadership, and technology, giving agents a well-rounded perspective on how to succeed in today’s evolving real estate industry. Her coaching focuses on practical strategies that agents can immediately implement to generate opportunities, strengthen client relationships, and build sustainable businesses.

Through Amber’s leadership, agents receive guidance through structured training, one-on-one coaching, accountability sessions, and hands-on consulting designed to help them move from learning to execution. Whether an agent is working toward their first few transactions or scaling to the next level of production, Amber helps create clear action plans that turn goals into results.

Agents who work with Amber benefit from:

• Personalized coaching and business consulting
• Clear strategies for lead generation and pipeline growth
• Accountability and structure to stay on track
• Training through the SC Real Estate Sales Team programs, eXplode Program, and eXpansion University
• Support with contracts, negotiations, and transaction strategy
• Leadership development and long-term business planning

Amber’s mission is simple: help agents unlock their potential and build businesses that are both profitable and fulfilling.

At SC Real Estate, coaching with Amber means you’re not building your business alone—you’re supported by leadership that is fully invested in your success.

Ashley Raby

“Amber has been a business-saving coach.

She is available and ready to help process the nuanced situations that arise in real estate and brings a wealth of knowledge and vendor resources to proactively support my business.

I recommend her to any agent who is trying to organize and level up their business."

Orlando Dalisay

“Mentorship from Coach Amber was a game-changer.

Her extensive knowledge, expert guidance, and attention to detail made all the difference during a complex transaction.

What could have been overwhelming felt smooth and manageable thanks to her support.

Amber has a unique ability to make the difficult parts of real estate feel simple and strategic.

Highly recommend her for anyone serious about succeeding in real estate investing."

Janae Noble

"After exploring many coaching and marketing programs designed to help agents grow their business, I ultimately chose Amber as my real estate business coach.

She brings deep knowledge of the common pitfalls agents face and has an incredible ability to redirect your mindset toward what truly matters in building a successful business. Every interaction with Amber strengthens my confidence.

Beyond coaching, she is also a real estate investor and understands how to build generational wealth, which makes her mentorship incredibly valuable."

Leilaini Heinicke-Sanchez

“Amber has been part of my real estate journey since the very beginning.

She was my new agent coach when I was first licensed in 2015 and helped me build confidence, develop strong foundations, and stay the course in this career.

We recently reconnected as my husband and I began pursuing our first investment property, and her book Find Your First Investment Property came at the perfect time.

Amber is a wealth of knowledge and an exceptional teacher. Her ability to explain complex concepts clearly and practically is what truly sets her apart."